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August 10, 2024 by Vertical Axion
Social media is critical to marketing any business. From promoting your products and services and building awareness of what you have to offer to engaging with your customers and building a community of loyal followers, it’s hard to underestimate the importance that Facebook, Instagram, TikTok, and other social platforms have on your business growth and […]
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August 9, 2024 by Vertical Axion
Are you a business owner who uses the Google Advanced Protection Program (APP) for absolute online security? If so, recent updates mean Google’s Advanced Protection Program now offers passkeys for high-risk users like you, making it stronger. Below, we’ll explain the APP and how passkeys protect your online activities better than traditional passwords. What Is […]
August 8, 2024 by Vertical Axion
Many times, employers don’t update their systems since they feel the downtime for the devices would slow business, or they don’t see the point of it. In the latter case, users believe updates change the layout and functionality they’re already used to or add unnecessary features that don’t matter, like the incorporation of emojis. However, […]
August 7, 2024 by Vertical Axion
Tech literacy isn’t what it used to be with the constant evolution of online programs, portable devices, and software tools. That means incorporating technology into your small business is no longer solely about typing up documents on Microsoft Word, keeping inventory with Excel spreadsheets, or sending emails. If this is still your style, we’ll explain […]
August 5, 2024 by Vertical Axion
With so many businesses providing similar services, you want to make sure your business stands out from the crowd. But how, exactly, do you do that? One way is to make sure your customers are always satisfied and never have to wait too long for a response from your company. The easiest way to do […]
August 1, 2024 by Vertical Axion
Without effective marketing strategies in place, even businesses with the best products can fail. At the same time, you don’t want to break your budget for marketing alone. That’s why it’s important to learn about cost-effective marketing strategies you can use to boost your business. With just a little investment, these marketing tools have the […]
July 31, 2024 by Vertical Axion
In an effort to improve the security of its Kernel-based Virtual Machine (KVM) hypervisor, Google is offering security researchers the chance to claim cash rewards for discovering bugs and vulnerabilities. Google’s Bug Bounty Program uses ethical hacking in a controlled environment to give experts a chance to find and exploit a zero-day vulnerability in the […]
July 29, 2024 by Vertical Axion
There are many ways to improve your team’s efficiency, but these days, technology can play a huge role. By utilizing project management tools, you can ensure your team isn’t wasting time on unimportant, time-consuming tasks — especially when there’s an easier way to handle them. But don’t worry. Project management tools don’t have to be […]
July 27, 2024 by Vertical Axion
Keeping up with scheduled business emails can be stressful, especially if you’re the one pressing “send.” But did you know you can use automated email tools to lighten the email burden? These tools can help connect you with your customers, even when you’re off the clock. There are tools for sending emails, generating responses, and […]
July 26, 2024 by Vertical Axion
As a business owner or manager, you’ve probably considered gamification for customers and clients to get them to interact with your company and purchase more frequently. However, did you know this strategy also motivates employees to fulfill tasks they’re already doing for higher employee engagement and better company growth? Below, we’ll relay why this is […]
July 24, 2024 by Vertical Axion
At least once a day, you probably start a sentence with “Hey Siri” or “Alexa.” That’s because these voice technologies act as virtual assistants who research your questions or conduct actions, so you don’t have to waste time manually doing them. If you’re a business owner, imagine using other types of voice technology on a […]
July 23, 2024 by Vertical Axion
Business owners fulfill customer and employee demands to stay competitive and relevant in a fast-paced economy, especially with many similar companies out there. However, the demands they should never fall victim to are those that come from hackers via ransomware or other cybersecurity threats. You may think risks to small businesses aren’t as great, but […]
July 19, 2024 by Vertical Axion
The modern age truly gives new meaning to the phrase, “patience is a virtue.” According to Northeastern Global News, the average person’s attention span has dropped from 2.5 minutes to 45 seconds over the last 20 years. Business owners are no different and, therefore, deserve the speed and reliability of edge computing. Before and After […]
July 17, 2024 by Vertical Axion
When a new business owner is looking for the right location to set up shop, they consider foot traffic, target audience, and rent cost. If everything goes as intended, the company quickly becomes a popular local spot for consumers to purchase certain products or services. But without an e-commerce platform, the shop isn’t reaching its […]
July 13, 2024 by Vertical Axion
When your customers need help, they don’t always want to wait for an agent to become available—or even talk to anyone. They want to solve their issue as quickly as possible without hassles so they can get on with their day. Implementing self-service solutions for customer support can help your customers get what they need […]
July 11, 2024 by Vertical Axion
More businesses are choosing to adopt the hybrid cloud model with their computing and data storage needs. This approach involves the integration of on-premises infrastructure (such as dedicated servers) or private cloud solutions and infrastructure from public computing and storage service providers like Amazon Web Services (AWS), Microsoft Azure or Google Cloud. Hybrid cloud solutions […]
July 5, 2024 by Vertical Axion
Data is king in the current business landscape. It’s an era of ever-changing market dynamics, strong competition, and an increasingly demanding customer base. Therefore, it’s no longer practical to rely on guts and instincts when it comes to business decisions. Successful businesses understand these facts, and have made data the foundation of their decision-making process. […]
July 3, 2024 by Vertical Axion
As a business owner or leader, one of your responsibilities is exploring new ways to grow your business. There are many approaches you can use to achieve that goal, but not many are as impactful as leveraging technology. A strong IT infrastructure can support business growth, helping you meet your KPIs and scale new heights. […]
June 28, 2024 by Vertical Axion
Sending emails helps you communicate with employees, especially remote ones for whom you need to make extra efforts to keep in the loop. You send your workers messages, links, attachments, and invoices containing personal and sensitive company data via emails. But did you know a new Windows Search malware can turn your inboxes into a […]
June 27, 2024 by Vertical Axion
When customers need help from your company, they expect more than just a friendly voice on the other end of the line. They want prompt service that does everything possible to solve their problem as quickly as possible. When this doesn’t happen, there’s a good chance they’ll tell others about their experience — and if […]
June 25, 2024 by Vertical Axion
If you’re a business owner and a long-time Apple user, you’re likely aware of and use iCloud Keychain for your company. This built-in password manager offers unique autofill, sync, and recovery features on all iPhones, iPads, and Mac products that your employees probably use to secure private information. However, Apple’s new password manager, announced at […]
June 24, 2024 by Vertical Axion
Most people expect to enter a username and password to access secure networks and accounts online. They also expect that password protection for sensitive data will stop unauthorized access. Unfortunately, single-factor authentication is no longer enough to fully secure your business networks and resources. Password theft is one of the leading causes of data breaches, […]
June 21, 2024 by Vertical Axion
Zoom Introduces Post-Quantum End-to-End Encryption The security features of Zoom are getting a big boost. Post-quantum end-to-end encryption (E2EE) is now available in Zoom Meetings. This new encryption standard will soon be offered in Zoom Phone and Zoom Rooms. End-to-end encryption scrambles the call’s content so that only the people involved can read it. Businesses […]
June 18, 2024 by Vertical Axion
Your business operates in a very different space to a few decades back. Before, everyone threw around ideas for cold calls and advertising gimmicks at in-person meetings. Today, business owners and employees are more likely to swap messages online, leverage artificial intelligence, and look up terms like “malvertising” as your business keeps up. Cyberattacks are […]
